About FH

Built by an operator, not a lab.

A decade across software engineering and sales: the combination that tells us which systems hold up inside a real sales motion, and which get quietly shelved by Q2.

Based in the UAE · Serving MENA and global

Portrait of the founder of FH Consulting Group

Why FH

Our founder has sold technology, SaaS and AI for over a decade, from startups finding their first repeatable motion to deals with 9- and 10-figure enterprises. The methodology inside our agents isn't scraped from the internet. It's a working practitioner's playbook, encoded, and validated in writing by the leaders he built for.

We've lived the bureaucracy and the politics of real organizations, which is why we prove value in one segment before expanding, never the whole business on day one. We're a consultancy, not a product vendor: here to understand the business and improve it, not to ship a tool and leave.

How we operate

Four principles we don’t bend.

Honesty over comfort.

If you're not ready, we say so. A business is the lifeblood of many families, and selling a dream causes real harm.

Humans deliver, AI informs.

Your people own client-facing delivery; agents own everything leading up to it: recommendations, evidence, and the reasons a direction is right.

Capture context up front.

Educated guesses become change requests. We validate before we build. It's what makes delivery smooth.

You operate the system.

We build the system, the system does the work, you run it. We don't sell for you and we don't do your work for you.

FAQ

It depends on the track. The agentic system delivers three things: a company brain that holds how you sell, role-specific agents that do the leg-work (research, outreach drafts, prospect audits, call coaching), and Agent HQ, the director layer where leadership sees everything and approves what goes out. Fractional sales leadership delivers an operator: director or CRO-level leadership auditing your motion, training your team, and building the structure and systems that scale revenue. The assessment tells you which fits.
No. The agents deploy over what you already run and tie into any third-party data source: CRM, call recordings, spreadsheets, internal tools. Rip-and-replace is one of the reasons AI projects fail; we don't do it.
Out of the box, no. Draft-and-queue means anything that would leave your organization waits for a named human to approve it. If you want parts of the motion fully automated, we build that deliberately, on your terms. It's your call on the autonomy ladder, not our default.
It depends on scope: how much of the organization we touch, how far up the autonomy ladder you want to go, and how much must be custom-built. That's exactly what the assessment scopes: a paid, fixed-scope engagement, credited in full against the build if you proceed. You'll know your numbers before any build decision.
Yes: fractional sales leadership at director and CRO level covers the classic consulting ground, including GTM audits, messaging and positioning, team training, and team management. What we no longer sell is standalone training courses or one-off coaching detached from an engagement. On the agentic track, advisory is delivered on top of the system: pipe reviews, forecast integrity, and rep ramp powered by what the agents surface.
Based in the UAE, serving MENA and global. Engagements run remotely with on-site workshops where they earn their airfare.

Talk to the person who’ll actually build it.

Every inquiry is read and answered by the founder, within one business day.

Book the Sales Operations & GTM Assessment