More decks.
More closed deals.
FH Consulting Group builds revenue engines for B2B tech and AI companies, and trains the operators who run them. Less theory. More pipeline.
GTM consulting
for Seed → Series C.
Sales audit, ICP sharpening, written playbooks, pipeline instrumentation, and hands-on enablement — delivered by senior operators, not analysts.
Coaching + course
for the actual closer.
Launchpad Course on Whop. Live 1:1 coaching cohorts. For SDRs, AEs, and managers who've outgrown recycled LinkedIn advice.
Comprehensive sales transformation, end to end.
Six engagements. Used individually or stacked as the Diagnose→Design→Deploy program. Every engagement is hands-on and time-boxed.
Sales Audit & Strategic Diagnosis
Deep audit of process, CRM, and funnel metrics. Win/loss data, deal velocity, gaps prioritized.
- Process audit
- CRM / stack
- Win/loss calls
- Gap matrix
Customized Sales Strategy
Targeted plays aligned to market and goals. Sharpen ICP, ship playbooks your reps actually run.
- ICP & personas
- Outbound plays
- Messaging
- Offer fit
Sales Enablement & Coaching
Hands-on coaching. Weekly sessions, live call review, individual growth plans per rep.
- Weekly 1:1s
- Call reviews
- Scripts & templates
- Rep dev plans
Marketing & Sales Alignment
Bridge marketing and sales for pipeline conversion. Optimize messaging and high-conviction assets.
- Landing / email
- Hand-off SLAs
- Case studies
- Conversion kit
Offer Optimization
Review pricing, packaging, value prop. Reduce friction, lift deal value, raise attach rate.
- Pricing review
- Packaging
- Onboarding
- Retention
Pipeline & Forecast Management
Robust pipeline and forecasting. Define stages, benchmarks, and closing plays your board can trust.
- Stage definition
- Benchmarks
- Forecast model
- Negotiation
Four weeks to a written playbook.
Twelve to a running machine.
We run the same opinionated operating loop every engagement: Diagnose, Design, Deploy, Defend. No ambiguous “phase 2” where consultants disappear.
Diagnose.
Audit of pipeline, process, comp plan, tooling. Win/loss interviews with 10 recent deals, both sides.
Design.
Written, opinionated playbook: ICP, narrative, cadences, qualification, deal stages, forecast.
Deploy.
Enable reps live. Roleplay, call reviews, ramp plans, scorecards. Install the rituals.
Defend.
Monthly QBR with leadership. Forecast accuracy, pipeline coverage, rep productivity vs. plan.
Outcomes that held up
in the next quarter.
We publish only engagements with named references. Every metric below is measured by the client's own CRM reporting, not ours.
Rebuilt outbound from scratch; 3.2× qualified pipeline in 90 days.
First five AEs ramped together in 60 days.
Forecast accuracy 58% → 91% in two quarters.
The Launchpad Course.
Eight weeks of video modules, written playbooks, and annotated call reviews. Self-paced. For reps who want to close bigger, ramp faster, and actually keep a book worth a damn.
See full curriculum →Launchpad Course
- Prospecting that isn't spam
- Discovery as diagnosis
- Value & the framework of reasons
- Negotiating without losing
- Close & multi-thread
- Private Discord community
- Monthly live Q&A with Franco
Six seats a month.
No more. By design.
Weekly 60-min 1:1 with Franco. Live call reviews. A custom 90-day ramp plan. For AEs and managers who are ready to stop coaching themselves via podcast.
Questions we
actually hear.
Notes from inside
current engagements.
Short essays and playbooks. Free. No gating, no “download your free PDF.” If it's useful, it's on the page.
Stop qualifying. Start disqualifying.
The AI buyer is not the AI user. Here's the deck.
Forecasts lie. Here's what they're hiding from you.
Good enough.
Not anymore.
A 30-minute diagnostic call. No deck, no pitch. We'll tell you in the call whether we're the right firm — and if we're not, who is.
Tell us about your motion.
We'll reply within one business day. If we're not the right fit, we'll say so — and recommend who is.